December 13, 1996 2:15 PM ET

Personalized Web info service debuts
By Margaret Kane

  System Integrators Inc. and InterestAlert Inc. will offer a personalized Internet information service for free, the companies announced today.

The InterestAlert service will automatically scan the Internet and gather information based on preset filters and preferences compiled by readers. It will be delivered to users via E-mail and the World Wide Web.

InterestAlert is a real-time information delivery service based in Sacramento, Calif., that provides data to clients on a one-to-one or group basis. System Integrators is a computer technology support company that targets publishers and journalism companies.

Personalized news services that scan the Internet have become the latest hot offering, with a variety of companies offering to gather news for readers. By gathering demographic data, the companies can offer highly specialized readership bases to their advertisers.

InterestAlert is available now for demo at www.intext.com.

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