March 24, 1997 10:00 AM ET

Open Market spruces up storefronts
By Jim Kerstetter

  Open Market Inc. will take advantage of the catalog publishing technology of two recent acquisitions to add client functions to its electronic commerce applications.

The new subsidiaries, Waypoint Software Inc., of Boston, and Folio Corp., based in Provo, Utah--both acquired in the last two months--will provide the front-end capabilities for the OM-Transact commerce platform, said officials of Open Market, in Cambridge, Mass.

The Waypoint product line includes an interactive catalog of industrial products that allows users to search for and configure orders. Integration with OM-Transact should be finished within the next several months, officials said.

With the Folio software and the OM-Transact platform, Open Market plans to allow a company to compile, update, search and ultimately charge for whatever pieces of product data it wants to sell over the Internet.

Open Market plans to continue development of Folio's CD-ROM and vertical document management business in areas such as the legal community.

Folio's underlying technology also will enable the electronic commerce company to create a new market it is calling Information Commerce.

Folio's recently released Folio 4 is an object-oriented development environment that allows users to create different views of large chunks of data. The Folio applications also allow for data mining and gathering information from large documents.

The early fruits of the company's work should appear by the summer, Open Market officials said.

In related news, Open Market demonstrated at Internet World this month a Windows NT version of OM-Transact, which previously had only run on Unix. It is scheduled to ship next quarter.

Also at the show, Open Market announced a new add-on to its SecureLink for Windows NT, a security component for OM-Transact. The CommerceBot plug-in enables users to add commerce capabilities for content created with Microsoft Corp.'s FrontPage 97 authoring tool, officials said. OM-Transact will include SecureLink and CommerceBot in its $250,000 base price.

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